The news broke like a digital earthquake: first soft tremors on X; by the morning of 29th September 2025, #EABuyout had surged across social media. Electronic Arts– the studio behind FIFA, Battlefield, Apex Legends, and perhaps most culturally resonant, The Sims – had been acquired in US$55 billion all cash deal by a Saudi backed consortium: the Kingdom’s Public Investment Fund (PIF), private equity firm Silver Lake, and Affinity Partners, Jared Kushner’s investment vehicle.