Media training event first milestone for Venturous PR’s development

Photo by Lynelle Tham

Venturous PR marked their first milestone as a student-led public relations (PR) agency at Taylor’s University with a media training event organised for seven clients on 22 June.

The media training event is one of the deliverables this March semester alongside curating a 6-month PR plan, media kits and brand kits.

Venturous PR’s deputy head Ong Ruei Ann described the media training event as a huge stepping stone for the agency because nothing major has been done since its online soft launch in August 2021.

The agency branched out from ProPassion Communications consultancy to focus on serving tech start-ups and small-to-medium sized enterprises (SMEs) from the Malaysia Digital Hub, an initiative by Malaysia Digital Economy Corporation (MDEC).

“I don’t know what’s next for those in the upcoming semester who will take over all this, but I’m excited for them because I think they will have more to do,” she said.

The agency’s head Saashmitta Norah Oyen shared that working with real clients for the past 10-14 weeks has been a good learning curve for herself and other students.

“As a senior student, I feel prepared and more confident with graduating from Taylor’s, thanks to a module like this,” she said.

Say Venturous PR! - A group photo was taken at the end of the media training event.

Jason Low, whose company Virtualtech Frontier (VTF) is one of the seven clients, shared that he is impressed with how the students are able to perform and deliver despite having not yet gone through any internships.

“The students heavily follow up with the plans and deliverables, so we do see the intention to make the project successful.

“It’s quite a best of both worlds from the corporate angle to understand what we need to identify in our planning, and also good for the students to experience the whole process from beginning to end,” Low said.

Chief Marketing Officer of BCN Smart Technologies Amir Shariff shared similar sentiments, adding that his team was more than happy to be part of this project.

“It has given us food for thought, and it’s now sort of more crystalised in terms of what we need to do as a start-up in delivering the right message down the line,” he said.