Tik Tok Influencer apologized for promoting the worship of money

Over the past 12 months, TikTok's app was downloaded more than 750 million times in 2020 as reported by the New York Times.

Users aren't posing as some all-knowing source of information or entertainment, in a short form video around 15- 30 seconds.

TikTok allows users to share, view, and create short videos that range from comedic skits to lip-syncing, dancing, and meme-making.

Chinese TikTok influencers apologize for videos of luxurious spending including an approximately RM3,000 a meal, RM6,600 haircut, RM 233,000 bed and a RM268,000 suit.

(source from TikTok)

A China Tiktoks influencer has apologised for promoting the worship of money and consumption after being criticised by state media.

Big Logo, a food influencer who has 27 million followers and is famous for posting videos of visiting expensive restaurants and hotels, said on 18 April 2021 that he was sorry for his “thoughtless” content about lavish presidential suites at some hotels after he was denounced by Xinhua news agency last week.

“All criticism is accepted,” Big Logo said, “our original intention is to share the experience itself, not to lead people to consume things that are highly expensive.”

Last week Xinhua warned against the growing popularity of short videos showing off wealth on live streaming platforms, arguing the influencers making the clips were “blindly pursuing likes and profits, and ignoring social responsibility”.