University Student Rise As TikTok Influencer

TikTok publicity staff representative Vivian Lee said “In recent years, an increasing number of college students have found their passion and potential on the popular social media platform TikTok.”With its user-friendly interface and vast creative possibilities, TikTok has become a fertile ground for young influencers seeking to showcase their talent, share experiences, and accumulate loyal followers.

Zhang Ying has 2.5 million TikTok fans

Zhang Ying, a student from Monash University, admitted that her interest in TikTok initially began as a mere spectator.

"I started by enjoying watching short videos, and later I tried filming myself and gradually fell in love with it," she shared. Over time, Zhang Ying's passion grew, and she started embracing the world of content creation.

Zhang Ying hosting the news

When asked about how she balances her efforts on TikTok with her studies, Zhang Ying assured me that education takes priority. "I usually only film in my spare time, and it doesn't affect my studies," she explained.

This showcases the discipline and time management skills that many university students turned TikTok influencers exhibit.

Learning from others and embracing creativity are important aspects of Zhang Ying's TikTok journey. "I learn and observe how others do it, and I also imitate," she revealed.

Zhang Ying emphasized that boldness and authenticity are key factors in standing out on TikTok. "Just do it boldly," she encouraged, underscoring the importance of embracing one's unique personality and style.

Contrary to the concept of managed influencers on TikTok, Zhang Ying clarified that her account is independently operated. However, she emphasized the importance of reading, learning, and observing other creators to gather fresh ideas and improve content.

Zhang Ying’s TikTok Content Tweets

TikTok publicity staff representative Vivian Lee explained that TikTok's support for college student influencers includes providing guidance, resources, and support to navigate the influencer landscape successfully. Publicists organize workshops, webinars, and training courses to impart best practices, algorithm insights, and current trends to students. They also offer mentoring opportunities and consultations to help refine content creation skills.